Strike Pro Ron Arra Surf Pro lures

Cousins Tackle Partners with Surfcasting Legend Ron Arra to Develop New Rods

Cousins Ron Arra Signature Series Surf Rods Coming Soon to Atlantic Coast Tackle Dealers, Providing Superior Casting Distance With Less Angler Effort

American fishing rod and lure manufacturer Cousins Tackle Corp. has announced a new partnership with Northeast surfcasting legend Ron Arra, along with plans to introduce an entirely new line of Cousins Ron Arra Signature Series Surf Rods over the coming months.

Like all Cousins rods, these new 9' to 11-1/2' surf rods will be handcrafted in America beginning with precision-tuned blanks rolled in the company's own Huntington Beach, California factory. These advanced graphite composite blanks feature actions fine-tuned for this specific purpose by Cousins head designer Wade Cunningham, working closely with both Arra and Josh Cooper, who recently joined Cousins Tackle following
13+ years designing rods for Lamiglas.  

Arra's sponsorship connection to the Lamiglas brand goes back 24 years; much of this time working alongside Cooper in the development of advanced surfcasting rods for Northeast plugging techniques.

The combined experience and rod-building expertise of Cunningham, Cooper and Arra is poised to take surfcasting performance to the next level — particularly when it comes to casting distance and accuracy. "These new rods will have casting actions fine-tuned to deliver superior distance and accuracy throwing today's most popular striper plugs and lures," said Arra. "At the same time, they will provide the power and strength needed to control, tire and subdue even the biggest striped bass in the surf."

Arra's appraisal of these new rods' performance is based on decades of experience, both as an angler and product developer. He is a five-time United States Distance Surf Casting Champion, professional angling instructor and author of best-selling fishing books. A long-time Cape Cod resident, Arra is often found fine-tuning his craft on the area's famous surfcasting beaches or the iconic Cape Cod Canal.

"We are very pleased to be working with Ron and excited about the awesome line of rods that will result from tapping into his knowledge and expertise," said Bill Buchanan, President of Cousins Tackle (and together with Cunningham, one of the two actual cousins for whom the company is named). "Dealers and fishermen across the Northeast are going to be blown away when they see the precision and quality in these new rods. We're confident they will quickly become 'must-have' gear for dedicated surfcasters," added Buchanan.

This new family of one- and two-piece surfcasting rods will be crafted with the same quality components and attention to detail as all premium Cousins rods, including attractive and durable triple wrapped Fuji guides, lightweight Fuji reel seats and three separate coats of Flex-Coat Slow Cure Finish. Cousins' Lifetime Warranty against defects in materials and workmanship is the surf angler's assurance of durable performance season after season.

These rods will be available only through Cousins' network of independent fishing tackle retailers. To learn more, or locate a dealer near you, call Cousins Tackle Corp. at (714) 893-0423 or visit
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The Skin lure model is also great for the rips
Landed this one on the Yellow backed bottle neck popper
Caught after a long fight using the Strike Pro 3 1/4 oz. bottle neck popper in midnight herring
Strike Pro 3 1/4 oz Bottle Neck popper
Caught on a 4 oz. Strike Pro Aqua Bomb in Blue Sardine
The needles are available in 7.5" or 9" in Brownstone (above), Yellow Pearl and Black Diamond (Below), Midnight Herring, Wild One and Blue Sardine.
Bottle Neck Poppers made in three sizes (1 1/4 oz. 2 1/2 oz and 3 1/4 oz) in Yellow Back (below), followed by Squid. Also available in Green Mackerel, Blue Sardine, Midnight Herring, Wild One (Chartreuse Back), Oyster Pearl and Pink Mackerel.
2 3/4 oz. Pencil Poppers are available in the same colors as either flat bottomed or round bottomed.
The AquaBomb (below) and the Cow Hunter  are  big 4oz Pencils
The Skin  Lure is available in midnight herring or yellow pearl and is meant to be rigged with an Eel skin, or it can be thrown without one.
Special Popper 2.5 oz
The Strike Pro Ron Arra Surf Pro lure portfolio includes 11 unique models to date, including: 2 needles, 3 bottle neck poppers, the ultimate popper, 4 pencils and one skin lure.  With available colors per lure, there are a total of 78 unique plugs available now in limited supply.